Hadley Associates is a exclusive representative, distributor and installation subcontractor for the commercial construction industry within the Midwest.

The goal here was to redesign an outdated website to become a simple, attractive, user-friendly, and search engine friendly interface. Because majority of the audience would be of an age where readability could be a concern, we focused on the typography and color contrasts to make it non-straining to read.

Results of the new website show higher rankings on the major search engines and an increase in usability was observed.